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Our Mission

We bring the world’s most intentional brands to families across the GCC

Our story

HOW MYKA BEGAN

Some of the most meaningful brands never reach the people who need them most.

The name is new. The experience behind it is not.

01

Founded on a belief

Families deserve access to purposeful, world-class brands — regardless of where they live.

02

Born from a gap

The MENA region’s conscious consumers were underserved by global distribution systems.

03

Built to bridge it

MYKA handles all import, certification, logistics, and marketing activation — so our partners capture demand, not overhead.

Our philosophy

Seek

Go looking before the demand is obvious. We find brands early, in categories the region has not caught up to yet, and we arrive with a plan rather than an enquiry.

Strive

Do the unglamorous work that makes a deal land. Registration, labelling, customs, listings, the second and third meeting with a buyer — the parts nobody photographs.

Thrive

Measure ourselves by what the brand gains, not by the deal closing. A launch is the start of our obligation, not the end of it.


Not just a slogan. It’s our DNA.

Portfolio

Our Brands


The Boogie website
MYKA
United Arab EmiratesOmanQatarBahrainKuwaitSaudi Arabia

Reach

Six countries.
One operation.

  • United Arab EmiratesTrading today

    Home market. Trading today, with our own accounts and our own stock.

  • OmanRights held

    Rights secured. Not trading here yet.

  • QatarRights held

    Rights secured. Not trading here yet.

  • BahrainRights held

    Rights secured. Not trading here yet.

  • KuwaitRights held

    Rights secured. Not trading here yet.

  • Saudi ArabiaOpening now

    Opening now. Registration under way and accounts in progress.

Retail

The accounts
we work with.


Mumzworld
noon
Amazon.ae
Amazon.sa
Nahdi
Babyshop
Mamas & Papas
Mothercare
FirstCry
noon minutes
Moms Boutique
Mom Store
Halamama
Spinneys
Organic Foods & Cafe
Aster Pharmacy
Marina Pharmacy
iHerb

Marks are the property of their owners and are shown to identify the account, not to imply endorsement.

What we do

The whole job,
not the easy half.

A distributor that only takes orders is a wholesaler. This is the work between your factory and a family’s home.

01

Import & customs

02

Registration & compliance

03

Warehousing & fulfilment

04

Key account management

05

Marketplace operations

06

Retail media

07

In-store theatre

08

Reporting

Talk

Your next chapter
starts with a conversation.

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MYKA
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MMYKA

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The secret last page

Knock Knock!
Who’s There?

No sales pitch. Just a small reward for making it to the end.

MYKA Dad Joke DepartmentNo. 001

Why did the scarecrow win an award?